Introduction to QFD
- QFD purpose & structure
- The benefits of QFD within NPD
- Overview of the QFD rooms
Customer Focus
- Capturing & reviewing the VOC
- Categorising & prioritising customer needs
- KANO model
- Using Paired Comparison
- Needs Assessment
- comparing current products against needs
- product strategy using SWOT
Product Focus
- Defining product purpose using Functional Analysis
- Identifying performance characteristics
- Using correlation & relationship matrix
- Performance prioritization & targets
- Performance assessment
Further QFD Phases
- The specification cascade
- Linking DFSS tools to the cascade
Case Study Exercise
- Checking understanding, and practicing the tools in the various QFD phases